Sleep app (iOS)

Research

I conducted 12 one-on-one interviews with new parents to help create a strategy for the app. I synthesized the conversations, looking for patterns that could inform insights.

Insights

This insights from this research helped drive decisions about features, functionality, voice and tone, and how to measure success.

Problem: New parents often have no idea what to expect when it comes to infant sleep and the majority of resources available only offer one perspective that doesn’t apply to every baby. This can cause great stress and frustration for new parents.

Project: An iOS app to help parents navigate the first year of sleep.

Role: For this freelance project, I wore several hats:

  • UX researcher - planned and conducted qualitative research with new parents to inform decisions about branding, voice and tone, and proposed features and functionality of the app

  • Content strategist - built a content architecture to guide future content creation and editing and created information architecture for the app

  • Content editor - edited and restructured 50+ existing pieces of long-form content to work better on a mobile experience

  • UX writer - strings, app description, user onboarding

From insight to feature

This insight led to the most-loved feature of the app: the expectations timeline. Our timeline provides insight into when parets can expect common sleep disruptions and tips on how to support baby through them. We also used this timeline to dynamically recommend content and set expectations on the home screen of the app based on baby’s age.

App content strategy

The client had an existing visual guidlines, but nothing in terms of voice, tone, or general content guidance. Using insights from my user research and an interview with the founder to uncover her perspective of the brand archetype, I created a content architecture for the app.